Our goal has always been to make powerful
technology more accessible. More relevant. And ultimately more personal.
Apple Watch represents a new chapter in the relationship people have
with technology. It’s the most personal product we’ve ever made, because
it’s the first one designed to be worn.
Watch the film
An experience built from the wrist up.
Every aspect of Apple Watch is designed for precisely when you
use it and where you wear it — on your wrist. Each interaction is quick
and light. Right from the watch face, the Glances feature gives you
real-time views of the information you check most often, like the
weather, stock quotes, upcoming calendar events, and more. Apple Watch
notifications take on a whole new feel because they discreetly come
right to your wrist. And they’re designed to let you address or dismiss
them just as subtly.
Apple Watch Sport
42mm Silver Aluminum Case
with Green Sport Band
An incredibly precise timepiece.
High-quality watches have long been defined by their ability to
keep unfailingly accurate time, and Apple Watch is no exception. It uses
multiple technologies in conjunction with your iPhone to keep time
within 50 milliseconds of the definitive global time standard. And it
can automatically adjust to the local time when you travel. Apple Watch
also presents time in a more meaningful, personal context by sending you
notifications and alerts relevant to your life and schedule.
Apple Watch Edition
38mm 18-Karat Yellow Gold Case
with Bright Red Modern Buckle
A more immediate, intimate way to connect.
Apple Watch is right there on your wrist, so it makes all the
ways you’re used to communicating more convenient. And because it
touches your skin, we were able to add a physical dimension to alerts
and notifications — you’ll feel a gentle tap when you receive an
incoming message. Apple Watch also allows you to connect with your
favorite people in some new, spontaneous ways not possible with any
other device.
Apple Watch
42mm Stainless Steel Case
with Milanese Loop
Apple Watch
42mm Stainless Steel Case
with Stone Leather Loop
An intelligent health and ļ¬tness companion.
Apple Watch gives you a more complete picture of your all-day
physical activity because it measures more than just the quantity of
your movement, such as the number of steps you take. It measures the
quality and frequency as well. The three rings of the Activity app show
your progress at a glance and provide the motivation you need to sit
less, move more, and get some exercise. There’s also a separate Workout
app for dedicated cardio sessions. Over time, Apple Watch can use what
it learns about the way you move to suggest personalized daily fitness
goals and encourage you to achieve them. So you can live a better day
and a healthier life.
Apple Watch
42mm Stainless Steel Case
with White Sport Band
Your wallet. Without the wallet.
Apple Pay is an easy and secure way to pay using your
Apple Watch. Now you can buy coffee, groceries, and more right from your
wrist. With a simple setup, you can use Apple Pay at hundreds of
thousands of U.S. locations, with more to come.
Apple Watch
42mm Stainless Steel Case
with Midnight Blue Modern Buckle
Innovation in every interaction.
Incorporating powerful technologies into something small enough
to wear on the wrist presented some very big design challenges. Which
led to even bigger creative solutions. Apple Watch combines a series of
remarkable feats of engineering into a singular, entirely new
experience. One that blurs the boundaries between the physical object
and the software that powers it.
Apple Watch
42mm Stainless Steel Case
with Stainless Steel Link Bracelet
A whole new era for apps.
Apple Watch isn’t just a different location for your favorite
apps. It’s an entirely different way to experience them. A time-saving
feature called Glances condenses the most relevant information from each
app into a form you can easily scan on the fly. And because Apple Watch
can tap you on the wrist, you’ll be aware of notifications instantly.
Apple Watch Sport
42mm Silver Aluminum Case
with Blue Sport Band
Calendar. See what’s next
in your day or month. Apple Watch sends you meeting reminders, as well
as calendar invitations you can accept or decline directly from your
wrist.
Maps. See your current
location and get directions. Maps gives you the single best route. And
turn-by-turn navigation helps you arrive at your destination.
Passbook. Store your
boarding passes, tickets, loyalty cards, and more right on your wrist.
Passbook alerts you when your discount or loyalty cards are relevant.
And lets you choose which credit or debit card to use for Apple Pay.
Music. Control the music
on your iPhone without taking it out of your pocket. And when you leave
iPhone at home to go for a jog, listen to music directly on Apple Watch.
Apple TV and iTunes.
Navigate Apple TV and control the iTunes library on your Mac or PC from
Apple Watch. Swipe around the main menu, scroll through lists and
collections, select movies, listen to iTunes Radio, and more.
Remote Camera.
Apple Watch doubles as a remote viewfinder for the iSight camera on your
iPhone. Use Apple Watch to display a live preview of what your iPhone
sees, snap the photo, or set the timer on the camera.
Stopwatch. Apple Watch
presents this popular watch function in digital, analog, or hybrid view.
It can even show you a real-time average of your lap times on a graph —
something you won’t find on other watches.
Timer. Tap the hours or
minutes field, then adjust the number up or down using the Digital
Crown. The orange line around the dial increases or decreases to match,
helping you visualize the duration.
Alarm. Apple Watch lets
you manage, label, and edit multiple alarms with ease. Simply scroll
through the hours and minutes to set your wake-up time.
World Clock. Doing
business in another time zone? Calling a friend overseas? Check the time
in different cities around the globe with one quick look.
Stocks. See the price of your favorite stock at a glance, including dollar and percent change in market cap for the day.
Weather. Check the
weather where you are or for any location around the world. See a
detailed report for the day or get the week’s forecast.
Photos. Apple Watch keeps
your favorite photos on your wrist. You can zoom into photos with the
Digital Crown, then swipe to scroll through them.
Siri. Raise your wrist
and say "Hey Siri." Then ask to view your next event, find the nearest
coffee shop, and more. Siri is closer than ever with Apple Watch.
Settings. Enable or
disable Airplane mode, Bluetooth, and Do Not Disturb. Also turn mute on
or off, or ping your iPhone to determine its location.
A brand-new platform for developers.
With its powerful technologies and placement on the wrist,
Apple Watch opens up exciting opportunities for apps. Using a new set of
tools called WatchKit, developers will be able to easily create
experiences designed specifically for Apple Watch.
Glances. WatchKit apps can
incorporate Glances. Simply by swiping up from your watch face, you’ll
be able to see the latest news and sports scores, travel itineraries, or
the next step of your favorite recipe.
Actionable Notifications.
You can choose to have third-party app notifications show up on your
Apple Watch. Notifications built with WatchKit can go even further by
allowing you to take action or respond right from your wrist.
WatchKit Apps. Soon your
favorite apps will feature controls and interactions unique to
Apple Watch, enabling you to enjoy them in dynamic new ways. And put
them to even greater use.
There’s an Apple Watch for everyone.
A device you wear is vastly different from one you keep on a
desk or carry in your pocket. It’s more than a tool. It’s a very
personal expression. So we designed Apple Watch to reflect a wide range
of stylistic preferences. And we’ve curated three distinctive
collections to help you find the watch that’s right for you.
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