16.1.13

IPHONE

4-inch Retina display. It’s not just bigger. It’s just right.

More display means more to see.

Anyone can make a larger smartphone display. But if you go large for large’s sake, you end up with a phone that feels oversize, awkward, and hard to use. iPhone 5 features a 4-inch display designed the right way: it’s bigger, but it’s the same width as iPhone 4S. So everything you’ve always done with one hand — typing on the keyboard, for instance — you can still do with one hand. On a larger canvas that lets you see more of every web page. More of your inbox. More events on your calendar. Even more apps on your Home screen.

It’s more vibrant, too.

This isn’t just a larger display. It’s a larger Retina display. At 326 pixels per inch, it has a pixel density so high your eye can’t distinguish individual pixels. And as stunning as the Retina display is on the iPhone 4S, this one gives you 18 percent more pixels for an impressive 1136-by-640 resolution. Colors get a boost, too, with color saturation that’s 44 percent greater than before. So with iPhone 5, the games you play, the words you read, the images you see, and the apps you love look and feel incredibly vivid and lifelike. For big-time entertainment, iPhone 5 lets you watch widescreen HD video in all its glory — without letterboxing.

Ultrafast wireless. Connect to fast data networks. The world over.

LTE. The right way.

You rely on your iPhone. So a thin, light design and outstanding battery life are important to you. But so is a fast data connection. LTE wireless technology is built for speed, but adding it to a phone can create bulk and drain battery life quickly. iPhone 5 does LTE the right way — optimized for better battery life and designed for ultrafast connectivity in a thin profile. The very things you want most from your smartphone.2

Next-generation cellular and wireless connectivity.

iPhone 5 supports more networks all over the world. That includes advanced networks such as HSPA, HSPA+, and DC-HSDPA. Browse, download, and stream content at ultrafast speeds. Dual-band 802.11n wireless connectivity accelerates your Wi-Fi experience, too — up to 150 Mbps.3

A6 chip. Performance and graphics up to twice as fast. With battery life to spare.

Faster CPU performance.

With the new A6 chip, just about everything you do on iPhone 5 is noticeably faster — up to twice as fast compared with the A5 chip. So apps launch, web pages load, and email attachments appear almost instantly.

Faster graphics.

The A6 chip also offers graphics performance that’s up to twice as fast as the A5. So you can power through graphics-intensive apps and games. And enjoy higher frame rates for smoother, more realistic gameplay.

Even better battery life.

Not only is the A6 chip custom designed to be fast, it’s custom designed to work with iOS 6 to be extremely power efficient. So even at its accelerated speed, iPhone 5 has more than enough battery power to last throughout the day — up to 8 hours of browsing on a cellular connection, up to 8 hours of talk time, and up to 10 hours of video playback time.4

iSight camera. The world’s most popular camera now captures more of the world.

Panorama.

iPhone is the most popular camera in the world. For good reason. Photos look so stunning, it’s hard to believe they were taken with a mobile phone. And everything that made the iSight camera in iPhone 4S the world’s favorite is now on iPhone 5 — and then some. The new panorama feature lets you capture everything from a family reunion group photo to a jaw-dropping shot of the Grand Canyon. With one smooth motion you can shoot up to an impressive 240 degrees. The gyroscope, A6 chip, and Camera app work together to create one seamless, high-resolution panorama up to 28 megapixels.

Even better features.

The Camera app also features improvements including 40 percent faster photo capture, better low-light performance, and improved noise reduction. So you can snap more shots with more detail and clarity than ever before. View photos taken with iPhone 5

Enhanced HD video recording.

Imagine sidesplitting, adventure-filled, must-see flicks produced by you and shot on iPhone 5. Record stunning 1080p HD video with the iSight camera. Improved video stabilization helps prevent shaky footage. Face detection for up to 10 faces means everyone can have a moment in the spotlight. You can even take still photos as you record, so you can capture small moments while shooting a big one.

FaceTime HD camera.

You use the front-facing camera on iPhone 5 to make FaceTime video calls. And now those calls can happen over a cellular connection if Wi-Fi isn’t available.5 The quality of FaceTime video calls is so surprising, it’s as if you’re in the same room with whoever’s on the other end. You can also use the front camera for taking self-portraits or recording 720p HD video.

All-new Lightning connector. Smart. Durable. Reversible.

A new way to get connected.

Making iPhone 5 thinner and lighter required a pivotal change: replacing the 30-pin connector with something newer, smaller, and better. Introducing the Lightning connector. It features an all-digital, eight-signal design that’s significantly more durable than the 30-pin connector. Another brilliant feature of Lightning: It’s reversible. Which means there’s no wrong way to plug in the cable.

Lightning to 30-pin Adapter.

Soon many iPhone accessories will be Lightning compatible. But if you have one that depends on the 30-pin connector, you can still connect it to your iPhone 5. Simply use a Lightning to 30-pin Adapter (sold separately).

Maps. Take a turn for the better.

Maps designed by Apple.

The new Maps app gives you a better way to find your way. Map elements are vector based, which means graphics and text are incredibly sharp, even when you zoom in. Pan around, and you’ll instantly notice how smooth and responsive Maps is. Need directions from Point A to Point B? Maps not only shows you how to get there, it tells you — out loud, turn by turn. Maps also gives you real-time traffic information and reroutes you to avoid delays. For a completely new perspective, switch to Flyover and explore major metro areas from above with photo-realistic, interactive 3D views.6 Learn more about Maps

Siri. Even more of what you’re asking for.

Just ask Siri.

Siri is the intelligent assistant that helps you get things done, just by asking. Talk to Siri as you would to a person: “Do I need an umbrella?” or “Any modern art museums around here?” or “Where’s the closest ATM?” Siri not only understands what you say, it knows what you mean. It figures out the right apps to use to find the right answer. Then, just like a personal assistant, Siri provides you with the information you need.7

New Siri features.

With iOS 6, Siri understands more questions, knows more answers, and gives you a lot more to talk about. Ask Siri about sports scores and stats, where to eat, what movies to see — even ask Siri to make Facebook posts or tweet for you. And Siri is fluent in more languages, so it does more things in more countries. Learn more about Siri

iOS 6. The world’s most advanced mobile operating system.

The foundation of iPhone.

At the core of every iPhone, iPad, and iPod touch is iOS. It includes all the built-in apps you use every day and all the intuitive technology — like Multi-Touch and Siri — that makes iPhone so advanced.7 With every free iOS update comes even more capability for your devices. You’ll find the latest version, iOS 6, already installed on iPhone 5. So right out of the box, you get more than 200 new features to make the things you do every day even better. Learn more about iOS

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